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Eternal is a Ukrainian brand that transforms fashion's transience into a way to capture beauty in eternity. These clothes are for those who seek perseverance in infinity and consciously reject the dictatorship of fleeting trends.
The brand's aesthetic is based on the sculptural component of clothing design – balanced lines, the play of shadows and negative space. Complex geometry and restrained, structural details interact both with the person and the surrounding space, focusing attention primarily on the meaning of individuality. Each piece embodies the idea of soft power: the conciseness of the form is partnered with the depth of the content. It is a manifesto of inner stability, authenticity, and commitment to ideas that are not subject to time.
Eternal creates clothing that rebels against the culture of disposables and instead encourages us to think about the search for the perpetual in this ever-changing world.
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